I am running through the name game right now with my cofounders. I joined 3 months after they had incorporated with equal share, however this led me to inherit their name and website.
It took me 4 months to get them to change their website (actually it was only until a client told them it was ridiculous that they relented).
Now 8 months in of discussing changing the name, I finally convinced them and they started bouncing around ideas. Most equally bad. I finally just set a deadline (3 pm today) for us to pick one.
I will update in an hour with more info on our process and the outcome...
When naming an application I tried doing some wordplay and consider its domain availability. Like my current app, I'm dealing with texts, like web articles. And I'm extracting important sentences in it to serve as its preview. Preview of movies are called teaser. That's why I named my app TextTeaser (and TextTeaser.com as its domain). It's a preview for web articles.