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I’d still call that statistical illiteracy. Polling, as a cohort, contains information. It’s dispersed across polls and concentrated among quality pollsters.
It’s never definitive. But someone concluding that all polling is useless because the statistics are hard is sort of analogous to someone rejecting cosmology because we haven’t actually been to Andromeda.
> what good are any of them?
If I want to know, today, who will be in power tomorrow and what policies they could pass that would be popular, polling is useful. If I want to know what issues I can build a coalition around, and which to abandon because the people most passionate about them cannot bother to vote, polling is helpful.
> rather than anything about the true preferences of the population
They’re telling you how people think when they communicate and act. What is in their heads is unknowable. At the end of the day, I care how they will vote (and if they will vote) and if they will call (or are even capable of calling) they’re elected if pissed off or enthralled. Everything else is philosophical.
At the end of the day, whether by poll or advert, information is introduced to a population in a biased form because it’s promulgated by biased actors. Knowing which way that bias is trending and resonating is useful.