I always hear this but people use Siri all the time, and I think outside of talking to programmers, a lot of consumers probably consider that the level of AI they care about using. "is Siri really AI" seems like a real "is a hotdog a sandwich" question. Who cares? People eat hot dogs and talk to Siri.
It seems what Apple has less of is LLM products that cost enormous sums of money to make that people don't like using. Sure, they have a little of it, they fell flat on their faces with their news summaries thing last year and AppleVision was a nothingburger, but when it comes to "sinking huge amounts of money into deeply unpopular ventures", it seems to me that Apple's reluctance to deploy its largess here might be prudent. It seems like they're less exposed on the hype.