In fact, Ubuntu has never been an especially user friendly distro. At the beginning it was just a debian that was installed with debian's experimental installer before they decided to use it in stable. Nothing more, nothing less.
If you wanted to find a distro that was making efforts towards beginners looking for Gui config tools, you had to look at Suse and Mandrake (now Mandriva).
The only specific thing Ubuntu did for beginners is sending CDs for free at a time when not everybody had fast internet connections and would look for paper magazine to come with CD/DVD. And they have stopped doing that a loooooong time ago.
