This is and isn't true.
The room is the limiting factor in most speaker setups. The worse the room, the sooner you hit diminishing returns for upgrading any other part of the system.
In a fantastic room a $50 speaker will be nowhere near 95% of the performance of a mastering monitor, no matter how much EQ you put on it. In the average living room with less than ideal speaker and listening position placement there will still be a difference, but it will be much less apparent due to the limitations of the listening environment.