It's super unfortunate that, becasue we live in the social media/youtube era, that everyone is expected to be this perfect person on camera, because why wouldn't they be? That's all they see.
I am glad that they use normal people who act like themselves rather than them hiring actors or taking researchers away from what they love to do and tell them they need to become professional in-front-of-camera people because "we have the gpt-5 launch" That would be a nightmare.
It's a group of scientists sharings their work with the world, but people just want "better marketing" :\
This was my point. "Being yourself" on camera is hard. This comes across, apparently shockingly, as being devoid of emotion and/or robotic
Also, whether OpenAI is a research organization is very much up for debate. They definitely have the resources to hire a good spokesperson if they wanted.
They do have the resources (see WWDC), the question is if you want to take your technical staff of of their work for the amount of time it takes to develop the skill
"Minimal reasoning means that the reasoning will be minimal..."
Jakub Pachocki at the end is probably one of the worst public speakers I've ever seen. It's fine, it's not his mother tongue, and public speaking is hard. Why make him do it then?
For me, it's knowing what we know about the company and its history that gave a eerie feeling in combination with the sterility.
When they brought on the woman who has cancer, I felt deeply uncomfortable. My dad also has cancer right now. He's unlikely to survive. Watching a cancer patient come on to tell their story as part of an extended advertisement, expression serene, any hint of discomfort or pain or fear or bitterness completely hidden, ongoing hardship acknowledged only with a few shallow and euphemistic words, felt deeply uncomfortable to me.
Maybe this person enthusiastically volunteered, because she feels happy about what her husband is working on, and grateful for the ways that ChatGPT has helped her prepare for her appointments with doctors. I don't want to disrespect or discredit her, and I've also used LLMs alongside web searches in trying to formulare questions about my father's illness, so I understand how this is a real use case.
But something about it just felt wrong, inauthentic. I found myself wondering if she or her husband felt pressured to make this appearance. I also wondered if this kind of storytelling was irresponsible or deceptive, designed to describe technically responsible uses of LLMs (preparing notes for doctor's visits, where someone will verify the LLM's outputs against real expertise), but to suggest in every conceivable implicit way that these ChatGPT is actually capable of medical expertise itself. Put alongside "subject-matter experts in your pocket", talk of use in medical research and practice (where machine learning has a dubious history of deception and methodological misapplication problems), what are people likely to think?
I thought also of my mom, who drives herself crazy with anxiety every time my dad gets a new test result, obsessively trying to directly interpret them herself from the moment they arrive to his doctor's visit a week or two later. What impression would this clip leave on her? Does the idea of her using an LLM in this way feel safe to me?
There's a deeper sense that OpenAI's messaging, mission, and orientation are some mixture of deceptive and incoherent that leaves viewers with the sense that we're being lied to in presentations like this. It goes beyond stiff performances or rehearsed choices of words.
There's something cultish about the "AGI" hype, the sci-fi fever dream of "safety" problems that the field has mainstreamed, the slippage of OpenAI from a non-profit research institution to a for-profit startup all while claiming to be focused on the same mission, the role of AI as an oracle so opaque it might as well be magic, the idea of finding a sacred "rationality" in predictions founded purely on statistics without communicable/interrogable structural or causal models... all of it. It's against this backdrop that the same kind of stiffness that might be cute or campy in an infomercial for kitchen gadgets becomes uncanny.
I developed this paranoia upon learning about The Ape and the Child where they raised a chimp alongside a baby boy and found the human adapted to chimp behavior faster than the chimp adapted to human behavior. I fear the same with bots, we'll become more like them faster than they'll become like us.
https://www.npr.org/sections/health-shots/2017/07/25/5385804...
Presenting isn't that hard if you know your content thoroughly, and care about it. You just get up and talk about something that you care about, within a somewhat-structured outline.
Presenting where customers and the financial press are watching and parsing every word, and any slip of the tongue can have real consequences? Yeah, um... find somebody else.
Would've been better to just do a traditional marketing video rather than this staged "panel" thing they're going for.