That is so, but the problem this causes is more than just customer confusion - it is a lack of integration and responsibility. There is no "let's polish this and see if it works based on real user feedback", but it's "let's throw this out and shut it down if it doesn't work".
And if it isn't shut down, it is left in that terrible half-documented state, with confusing integrations and terribly integrated into the rest of the product.
Considering I'm confused both as a customer, user and a shareholder, I'd say the tactic isn't working.
