The transparency of this company is nice but you can’t control what other people think about your products based on their experiences. It isn’t really “unfair” at all, at least not 100% unfair. They are essentially upset that the press is allowed to have an independent opinion.

If I buy a laptop and the screen is broken (warranty issue!) that’s still a lot worse of an experience than a desktop PC that has everything working. The excuse that a desktop PC doesn’t include a screen isn’t relevant, the idea is that the competition shipped a fully functioning product.