It'd likely be a fantastic good if "content creators" stopped being able to eat from the slop they shovel. In the meantime, the smarter the tools that let folks never encounter that form of "content", the more they will pay for them.

There remain legitimate information creation or information discovery activities that nobody used to call "content". One can tell which they are by whether they have names pre-existing SEO, like "research" or "journalism" or "creative writing".

Ad-scaffolding, what the word "content" came to mean, costs money to make, ideally less than the ads it provides a place for generate. This simple equation means the whole ecosystem, together with the technology attempting to perpetuate it as viable, is an ouroboros, eating its own effluvia.

It is, I would argue, undetermined that advertising-driven content as a business model has a "right" to exist in today's form, rather than any number of other business models that sufficed for millennia of information and artistry before.

Today LLMs serve both the generation of additional literally brain-less content, and the sifting of such from information worth using. Both sides are up in arms, but in the long run, it sure seems some other form of information origination and creativity is likely to serve everyone better.