There's an important distinction that we are glossing over I think. In the times of the "old web", people were putting things online to interact with a (large) online audience. If people found your content interesting, they'd keep coming back and some of them would email you, there'd be discussions on forums, IRC chatrooms, mailing lists, etc. Communities were built around interesting topics, and websites that started out as just some personal blog that someone used to write down their thoughts would grow into fonts of information for a large number of people.
Then came the social networks and walled gardens, SEO, and all the other cancer of the last 20 years and all of these disappeared for un-searchable videos, content farms and discord communities which are basically informational black holes.
And now AI is eating that cancer, but IMO it's just one cancer being replaced by an even more insidious cancer. If all the information is accessed via AI, then the last semblance of interaction between content creators and content consumers disappears. There are no more communities, just disconnected consumers interacting with a massive aggregating AI.
Instead of discussing an interesting topic with a human, we will discuss with AI...