If you’re on FANG compensation, and you earn roughly $200k after taxes in one year, and you spent it all of it on Starbucks coffee, you could buy roughly a century worth of coffee if you drink one a day.

If on the other hand, you spent the $200k on leasing an omg.lol domain in perpetuity, you could hold the domain for 10 millenniums.

If we were in the Dune universe, that means your omg.lol domain would expire roughly around the same time as the Butlerian Jihad starts and the thinking machines are overthrown.

Better yet people will still buy coffee they can't afford and complain about how they can't afford coffee.