I'd argue the top individual researchers figure into the overall AI spend. They are the people leading teams/labs and are a marketable asset in a number of ways. Extrapolate this further outward - why does Jony Ive deserve to be part of a $6B aquihire? Why does Mira Murati deserve to be leading a 5 month old company valued at $12B with only 50 employees? Neither contributed fundamental research leading to where we are today.