Just a thought:
Assuming that Meta's AI is actually good. Could it rather be that having access to a massive amount of data does not bring that much of a business value (in this case particularly for training AIs)?
Evidence for my hypothesis: if you want to gain a deep knowledge about some complicated specific scientific topic, you typically don't want to read a lot of shallow texts tangentially related to this topic, but the few breakthrough papers and books of the smartest mind who moved the state of art in the respective area. Or some of the few survey monographs of also highly smart people who work in the respective area who have a vast overview about how these deep research breakthroughs fit into the grander scheme of things.