Another innovation is their line of M-series chips. I'm typing this on an M1 Max and this is by far the best combination of industrial design and physical hardware that I have used over the past 20 years. I've had it for four years, three new generations of chips have come out since then and this thing chews through anything I throw at it.

A ground-breaking, industry-changing innovation like the iPhone is like lightning in a bottle. It would be insane to think Apple can capture lightning every 5 years like clockwork.

It's also easy to point to the failures as evidence, but both innovative and boring companies have failures...it's just that innovative cos have the occasional success that makes up for the rest.

(Hell, sometimes it's the same product, just in different eras, like the Newton vs the iPad.)