In a perfect world (where Apple did not have sole control), you could download it from this artist's website or even from a random alternative marketplace, but in that world this project doesn't work as it doesn't get the attention (at which point, he may as well not distribute it at all and still claim it was interesting, as it would be a nearly equivalent result); instead, this is just an artist attempting to troll Apple in a way that will cause some press, make even more people feel bad about themselves and, in addition, have some subset get angry at Apple for not letting them feel bad about themselves (which brings me back to asking after the point).
Stories like this, then, simply give the people who are trying to get these devices to be more open a bad name in the larger community, as we end up associated with all of these projects that large numbers of people find distasteful. Now, it would be one thing if the majority of the problem with Apple were things large numbers of people find objectionable or sketchy, but in fact the jailbroken ecosystem is mostly built out of entirely inoffensive things like "better multitasking", "improved address books", "download files in your browser", or even simply "replacement icons that look different".