That is to say, to have a situation when cheating becomes the norm implies a much larger institutional and cultural collapse in which the larger framework (and not simply the cheating individuals) demands investigation.
What are the larger trends here?
Well, the first might simply be the idea that greed is okay. In this case, we can witness the following transformation in American values fairly clearly.
Phase 1 (religious): Greed is bad, we do things for the sake of a heavenly kingdom only. We are only temporary stewards of the wealth we have.
Phase 2 (agnostic): Greed may be a necessary part of evolution and competition for limited resources, but we need to limit it and make it a long term sort of greed.
Phase 3 (hedonist): My identity is defined by how much money I have, and I don't care how I get it.
In other words, there is long-term value erosion. This is not to say that one's values necessarily have to be religious-Christian in derivation, but in the American context this was overwhelmingly the case and this erosion has basically given way to live in the moment materialism.
The practical consequences is that many people involved in business, and this is most clear in the financial sector which has no ostensible tie to any product whatsoever and attracts people who care only about money, not only seek money, but seek to destroy any barriers that keep them from getting as much money as possible. In the US this has meant saturation of elite universities (pulling an increasing proportion of the best and brightest into the financial sector), buying out of the major political parties, shutting out the minor political parties, and removing regulatory functions (i.e. the SEC). Additionally, there is the desire to weaken the electorate by importing cheap labor from other countries that will be liable to manipulation via mass media, decreasing the likelihood that any independent party will achieve critical mass.
Because this is a long-term institutional problem there is no obvious solution, except to continue with the values that have not entirely been eroded (i.e. honesty) and to encourage others who do their function (i.e. continue working in the public sector and enforcing existing regulation). Creating new services and teams of people that are doing a good job simply for the sake of doing a good job is never a bad idea either -- although it is always easy to get sucked into the mentality of "greed is good."