What I find interesting is that the key differentiator between plans is the number of "Reloads". This implies that when you reach the cap, the app continues to work, but doesn't update for another month. This isn't great for users, and it kills much of the benefit they offer for sub-$300 plans, especially if you wish to update often, or you've built your server-side around all users always being up-to-date.
Brass tacks: their platform looks great, and the cost isn't a deal-breaker, but the level of moral hazard and vendor lock-in spooks me a bit. If they were to start raising rents or misbehaving, moving the codebase away from their platform would represent a non-trivial amount of work. For the client mobile project I'm starting soon, I'll probably use PhoneGap coupled with a homebrew dynamic updating system. And it's a shame, because I'd much rather use Trigger Forge.
We grandfather plans so if you sign-up now you've locked in that pricing, which most people think is fantastic value relative to the time they will spend developing and iterating their app :)
Reload is a unique feature not available on other mobile platforms, but it is perfectly possibly to launch an app with us without ever using it or upgrading higher than the $19 / month tier.
