The rich don't give a shit. They're comfortable in their position. It's the uppity doctors, lawyers, techies, and everyone else with an office job that need to feel like they're better than the plumber, line cook and brick layer.
Every idiot who lives in a good school district with manicured lawns and reads the nutrition facts on the frozen dinner they're buying at Target thinks they're saving the world by telling the politicians to ban fireworks and menthols.
Yeah I know that's a broad brush, don't care.