I've been watching the new CEO's videos for a few years. He seems like a genuine person who isn't cynical about this at all. I don't think it's a cash grab, but a real hope that a community and something wholesome can be created around this nostalgic company. Either way, it's never going to be a huge cash cow, only a quiet niche.
That’s cool and I hope it works out then. The C64 is my favorite computing device ever produced since it’s how I learned to program and introduced me to music trackers. The marketing made it feel like a cash grab since there is another wave of retro revival going on.