undefined | Better HN

0 pointscarschno8mo ago0 comments

It's called grassroots marketing. It works particularly well in the context of GenAI because it is fed with esoteric and ideological fragments that overlap with common beliefs and political trends. https://en.wikipedia.org/wiki/TESCREAL

Therefore, classical marketing is less dominant, although more present at down-stream sellers.

0 comments

TeMPOraL8mo ago

Right. Let's take a bunch of semi-related groups I don't like, and make up an acronym for them so any of my criticism can be applied to some subset of those groups in some form, thus making it seem legitimate and not just a bunch of half-assed strawman arguments.

Also, I guess you're saying I'm a paid shill, or have otherwise been brainwashed by marketing of the vendors, and therefore my positive experiences with LLMs are a lie? :).

I mean, you probably didn't mean that, but part of my point is that you see those positive reports here on HN too, from real people who've been in this community for a while and are not anonymous Internet users - you can't just dismiss that as "grassroot marketing".

carschnoOP8mo ago

> I mean, you probably didn't mean that

Correct, I think you've read too much into it. Grassroots marketing is not a pejorative term, either. Its strategy is to trigger positive reviews about your product, ideally by independent, credible community members, indeed.

That implies that those community members have motivations other than being paid. Ideologies and shared beliefs can be some of them. Being happy about the product is a prerequisite, whatever that means for the individual user.

j / k navigate · click thread line to collapse