So then, should they not be on the watch for the 14-year-old being told that "unaliving" themselves or others is a fantastic idea?
Looks like they only care about doing basically the minimum required to tick the (presumably partly imagined, since case law is still nascent) "not our fault, we tried" legal box. They are putting on a show, a performance, if you will, as legal cover and to maintain the artifice of their shiny corporate property rather than any genuine desire to stop the concept of death harming their customers somehow (which to be clear, I think mostly ends up somewhere between silly, overreaching, futile and vain when taken to the extremes).
> performative (adjective, sense 2): not sincere but intended to impress someone, prove that something is true, etc. (https://dictionary.cambridge.org/dictionary/english/performa...)
I'm not sure why you think that anything to with some "culture war" thing?
It's legal/moral theatre akin to taking belts off people at airports. If something does eventually get through they can point at the CCTV of millions of people dicking about with leather goods and say "can't touch us for that, we did the checks". Apple couldn't give a toss if an occasional teenager offs themselves now and then, as long as it doesn't come back on them.