It sucks because the social aspect of social media has been bent and twisted into squeezing every bit of money out of it. In some regards, people are being forced to consume. Companies do anything they can to manipulate users into continual consumption because it generates money for them.
Even worse now? Companies are rewarding people when users interact with their content. Now people are enticed to create content that purposely angers people so they comment on their content.
I've deleted all of my accounts now - it was just too fatiguing to try and weed your way through the constant pushing of content to get you to watch or interact with instead of what YOU want to see or watch. YouTube is notorious for that. How many times have you gone to the site and instead of searching for something you went there for, you get completely sidelined into something because they present you with a ton of videos that fit what you're interested in?
In the immortal words of Joshua: "A strange game. The only winning move is not to play. How about a nice game of chess?"