>“iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones,” was Federighi’s concern according to the Epic filing.
Among other statements. Apple was very aware of the social effects of iMessage, and leveraged it to force people into getting iphones.
Tech companies have done lots of evil shit. But never, not once, has one ever crossed the line into turning my friends and family against me (however slightly) because I didn't want to lock myself in Apple's cage, however comfortable it is.
Yeah, you can call my friends and family shitty, but the reality is that the are regular non-tech people, explaining the situation to them is impossible, and iMessage Just Works(TM).