I've often heard the opposite (in reference to Twitter's success for example).
http://www.nytimes.com/2011/09/05/business/media/michael-arr...
http://www.sfgate.com/technology/businessinsider/article/Mee...
Perhaps things have changed since then.
OK, bonus third question... why does anybody care what TechCrunch has to say anymore? Their reporting is rubbish, their attitude is crap, and their logo looks like it came out of a 4th grade fingerpainting class.
PR is a just a method to drive traffic and hype for your startup.
The last part I guess is the same as it always was but the volume is so big now you'd have to be falling down the front page before you even realize you're on it, and VCs must have better things to do than check back every 30 minutes for the next article.
Right, but the world is a lot bigger than TechCrunch. Especially that TC jumped the shark years ago.
If I am correct in thinking this, I would advise you to make an SMS fallback. It's difficult to organize an event with friends if they all need iPhones to install the same app.
>> A web link is sent as a text message to anyone that does not have the app so they don't miss out. http://hipvite.com/learnmore
1) I literally have no idea what your app does. At a minimum, add one sentence about the app itself!
2) Is the aim of the site to really get featured by TechCrunch or do you actually want it to go viral amongst HN types? I ask because you give no reason for TechCrunch (or anyone else) to cover your app. What is special about it? Why would TechCrunch's audience be interested? Most of these types of websites have some type of "intro letter" explaining the benefits to the intended audience, which you are currently lacking.
3) Your video is pretty good (and helps me figure out what the app actually does!)...so why do you have it hidden in the bottom corner of the website and behind an additional click at that? Put it above the fold and make it easy for people to actually watch it! This could also solve point #1 mentioned earlier.
4) This is more of a personal thing, but I took issue with the line "we even made this better looking than our site!" Why should this random microsite be "better" than your app's real website? It made me curious, so I started looking for a link to the main website. I didn't find anything immediately and only then realized I had to click on the logo. So I clicked over and I think your "real" website is actually much better. You don't have flashy slide-in graphics like on the microsite, but you have a good concise description of the app and then a well-made link to the App Store. Might want to take some inspiration from that for this microsite.
Hope this helps and good luck!
But just as a pitch/landing page, I don't get it. If I was <insert news site> I would leave the page immediately. It doesn't show off your product. It just requests them to donate more time to find out through their own research, which seems highly unlikely.
Why not use your home page? And if that doesn't cut it, maybe that should be fixed before asking others for coverage.
Best of luck!