Leaders like Assad and Kim Jung Un promised reforms but ended up ruling much like their fathers before them. People are quick to dismiss such early promises as Machiavellian posing but I believe the issues are more systemic. They end up as authoritarians because thats the only way for them and their kin to remain safe in the face of opposition. The ruling elites are comfortable in their local optimum and moving out of it will be politically chaotic. The status quo for them is the least worst choice.
I would not be too quick in expecting change from these regimes is I guess what I'm trying to say. They're not always as firmly established as they might seem.