That is not a psychologically healthy way to frame this.
And I think it’s a stretch to say that screaming “I’m a loser” is positive punishment, which seems just as likely to reinforce negative self beliefs that lead to the outcomes described in the parent comment’s research and opposite of what the user presumably wants.
To your point, just flipping this around to “I’m a winner” doesn’t seem quite right either. But more importantly, reinforcing the idea that “I’m a loser” seems counterproductive either way.