One example is Sony's SRF camera raw format.
Programs like Photoshop and Affinity have to bring their own decoders where previously none were required.
Having ask that in a slightly confrontational way, one of the reasons I started using VLC all those years ago, and still use it to this day, was having trouble with other media players that relied on OS support fail to work well (or at all) with some codecs, while VLC brought support for them, and their dog, built-in and reliable. Dragging your own format support libraries with you can be beneficial.
There are so many uneven areas of Reddit where WebP doesn't work. Old reddit, profile support, mod tools, etc.