I'm not sure we're actually disagreeing that much, but I will say: even if you show me something I love, in a way that I appreciate, but you do it in a time or place where I don't want that thing? That's still an imposition. So in a way we agree because time + place + content + style is something that is not possible to get right. There will never be an advert brilliant or relevant enough to make me happy that you showed it to me while skiing in the Norwegian mountains, or while watching my child enjoy their birthday party. Most cases are less extreme, but then most adverts are much worse - the scale will never be tipped the right way.

Even if it is something I would like if a friend told me about it, if I am bombarded by ads I hate it and often will find or make an alternative.