> Few shows are relentless about it.

My favorite relentless one is Tracker (Amazon Prime), who spend approximately 30% of screen time dedicated to showing off a GMC pickup and Airstream, but the most egregious was one dialog line:

> As Colter enters and gives them hugs, Velma remembers that they got a gift for him. Reenie hands him the gift - very conspicuously packaged in an Amazon box with its trademark logo and blue tape - and says, "I've gotta say, next-day delivery is pretty sweet. Thank you, Amazon Prime!"

Even though I hate advertising I think Hot Ones is one of the few efforts to do a good job with this.

1. Interviewing a guest while they are eating insanely spicy food is an extremely novel idea and the guest's reactions and answers end up being really interesting and unexpected as a result. It humanizes famous people in a way I've never seen before because you can't just bluff your way through it.

2. The hot sauce vendors are often small companies or indie makers (at least they used to be). This is way different than reviewing 11 bags of Superman Transformers 3D Doritos Walmart Product Placement for the next blockbuster.

3. Hot sauce is interesting! Nearly every culture on every continent has hot sauce. They are made from a huge variety of interesting and unusual ingredients but are also simple and can be made at home. Hot sauce hasn't been explored in this way in popular culture.

that is not what they do on hot ones. sean is an intelligent interviewer and their team goes above and beyond to find interesting lore in people’s past to showcase. guests are routinely impressed.

No, the future will not be like that.