Some of the business lines are better, but the ultrabook styles that Framework is competing with can be pretty difficult to work on because the internals are so optimized for performance in a small space. The big manufacturers also tend to change the internals enough between models/versions, that if you want to fully gut and swap the insides, or maybe just replace the keyboard, the chassis is incompatible. Framework is designed to service over a longer period of time.
There is a tradeoff, because the super-optimized layouts of the big manufacturers are often superior. But for me at least, the Framework is good enough, and when I do need to make changes, it's a better experience. I'm also voting with my wallet for the change I want to see, even though the cost is probably a slightly worse laptop.