Someone is mad. Just because you don't have the patience for it doesn't mean everyone has the same preferences as you do.
Anyway, one could argue macros in assembly are part and parcel of the process if you develop things in assembly of significant complexity. If you don't like a particular instruction name, you could always relabel it in a macro to something you like. "Redesigning assembly" of an existing target otherwise makes no sense as a concept as assembly languages are usually specified by ISA designers as a target to meet the developers of compilers.
You can of course write your own assembler for yourself if you really want. That's the beauty of asm, you don't have to meet ideological targets for this or that PL school. You just need to admit the right byte codes, and that's sufficient. It doesn't guarantee things will work how you want though easily in a higher level sense, which is why most people use programming languages.
