No, they do not. For the vast majority they will simply require using the two major closed OSes which desire to lock the user in. Importantly the OS layer is where they will first encounter keypass, and so that is where the vast majority of keypass will happen, which is as gp said, the lock in factor.
Advanced users such as that that browse this site, will make use a password manager. Due to the extra effort involved, such users are a minority.