But shouldn't they? They are accessories. They are developing something that has no purpose other than to mislead people. They're writing political malware, if you will. They should be belittled, as it's completely unethical to participate in such a farce.
We should also note that making this software open (which is actually pretty badly designed, actually looking at it) is a similar farce. The objective they claim, for doing so, is somehow related to an open government. That's like claiming open-sourcing the software you use to send electronic messages back and forth is making your actual communications with said software "open." Nonsense.