For folks who love software, it absolutely is a key part. Donald Knuth titled his book series "The Art of Computer Programming" for a good reason. It taps into the human creative impulse under a compelling set of technical constraints.
Generative AI in any form has the effect of forcing us toward the vanguard, to create something genuinely new or humanly beautiful if it is to be at all valued by others -- whether that novelty/beauty is because of the unique constraints of your company's internal software ecosystem or because you're striking out and building something others haven't built before (even a novel combination of existing ideas).
Novelty is very hard for most people, but perhaps the beauty (in the classical sense) of software projects[0] can still be recovered. Human agency always will be a powerful thing. (And there will always be other people for whom to create things.)
[0] 37Signals has always exhibited a compelling sense of joy in the process of creating beautiful software for people.