Like many founders, I thought being active on Twitter was a growth strategy.
I posted daily. Got likes, retweets, even grow at 10k+ followers.
But when I looked at the actual numbers across my SaaS projects, reality hit hard:
- 72% of signups came from SEO.
- Less than 8% came from Twitter.
That’s when it clicked:
- Tweets vanish in 24h
- Blog posts rank for years
- Twitter interrupts, SEO matches intent
Social is a spark — SEO is the engine
Now I repurpose my best tweets into blog posts, link them from landing pages, and pitch them to niche newsletters. Nothing fancy. Just consistent.
Curious:
Anyone else feeling this shift?
What’s working for you to turn attention into lasting traffic?
