SES? Around $0.0001 per e-mail
For a free service, that's a whole lot of money.
Incidentally the fact that it took them 4 days to respond to that issue is why I'll be wary of getting 6-day certs for them. The only reason it wasn't a problem there was that it was a 30d cert and had plenty of time remaining, so I was in no rush. (Also ideally they'd have a better support channel than an open forum where an idiot "Community Leader" who doesn't know what he's talking about wastes your time, as happened in that thread.)
I hope they don't go any shorter than a month. Let the user pick, any value up to a year should do.
To make 24 hour valid certs practical you would need to generate them ahead of time and locally switch them out. This would be a lot more reliable if systems supported two certs with 50% overlapping validity periods at the same time.
(90 days will remain the default though)