"If the CEO of a soda company declared that soda-making technology is getting so good it's going to ruin the global economy, you'd be forgiven for thinking that person is either lying or fully detached from reality.

Yet when tech CEOs do the same thing, people tend to perk up."

Silicon Valley and Redmond make desperate attempts to argue for their own continued relevance.

For Silicon Valley VC, software running on computers cannot be just a tool. It has to cause "disruption". It has to be "eating the world". It has to be a source of "intelligence" that can replace people.

If software and computers are just boring appliances, like yesterday's typewriters, calculators, radios, TVs, etc., then Silicon Valley VC may need to find a new line of work. Expect the endless media hype to continue.

No doubt soda technology is very interesting. But people working at soda companies are not as self-absorbed, detached from reality and overfunded as people working for so-called "tech" companies.