When we launched no one cared and 24 months after
starting we had only 10 paying customers and revenues
of $99 per month.Freshbooks is such a great name/brand, and in my mind, the "books" part of the name was still enough to at least allude to "bookkeeping".
I believe it used to just say FreshBooks.
The news is a new marketing strategy? Um, ok.
"This change is already underway. Recently we released the Account Overview. The page is a simple and straightforward financial dashboard for your business. It's a step closer to accounting and it is the single most positively received change to FreshBooks we have ever released – 99.3% of you decided to make it your new home page. We have more in store in the coming weeks and months, over which time we hope you will see how cloud accounting with FreshBooks is great for you.
I wanted you to hear about our evolution to cloud accounting from me first. This is a subtle but meaningful change, again, almost 10 years in the making."
So not just a marketing thing.
Arbitrary numbers of documents that can be attached to each transaction?
I would love to switch over to a sane product ... if these two capabilities are available.
Can I use Freshbooks as a business accounting solution for my subscription SaaS?
If no, what is the current leading solution for accounting when it comes to recurring income? My accounting right now consists of csv file exports and excel sheets. Automating this somehow would be the bee's knees.
I wrote a very long letter to our customers about this. I encourage anyone interested in getting more clarity to please read it in its entirety. Here's the link:
http://www.freshbooks.com/cloud-accounting-letter/
Mike McDerment Co-Founder FreshBooks
"So here's the news: from this day forward, FreshBooks is Cloud Accounting".
That turn of phrase is normally used when you are rebranding a company, not changing its tagline; the confusion is reinforced by using capital letters for Cloud Accounting.
I think you meant:
"from this day forward, FreshBooks means cloud accounting"
I'm not a customer but you have some confused customers in this HN thread.
That didn't give me much substantive information. Sounds like you're excited for the changes so I'm excited to see what they will be but at the moment I don't know what to expect. Just figured you'd appreciate honest feedback.
Yeesh.
Good on them though - it is quite a feat to break the stranglehold on that industry. They struggled a lot, and it paid off.
Their website is now "FreshBooks Cloud Account" from "FreshBooks Painless Billing"