Well OpenAI is constantly asking for and raising money. If “buzz” isn’t the right word maybe mystique? Because “race to the bottom in a hyper-commoditized space” probably doesn’t get you billions. No, Sam Altman wants people to believe they are very close to AGI and a TAM of global GDP.

OpenAI does a lot of work hyping themselves up and creating buzz around things they do or have a vague idea that they might try to do in the future.

Not to make people aware of GenAI, but to make sure OpenAI continues to be perceived as the AI company. The company that leads and revolutionizes, with everyone just copying them and trying to match them. That perception is a significant part of their value and probably their biggest moat