Is that the argument? I understood your argument to mean that the term "enshittification" is holding back the movement because nobody will use it. As others are saying, I don't think there's any issue people take with some drop-in term being used if actual laws are passed discussing the topic.

Plenty of movements involving vulgar language, however, did result in laws being passed - "Fuck the Draft" comes to mind, the attitude surrounding which led to the draft ending (after all, why else would it end?), but also was a central fixture in a supreme court ruling that furthered defined 1st amendment rights in the USA.

So again, I just don't understand how one intellectual describing one aspect of the digital rights movement could negatively impact the movement as a whole, which I interpret as your argument.