The idea of "haecceitas" has been floating amongst the ... Pop-literati
https://www.scribblejerk.com/blog/haecceity-rules
My take is that it's "writing that calls attention to itself" (or, if you want, writing that is clearly off the wall)
Not sure if it can't be applied to exposition, Pontiggia managed it as above?
Some pecunious would like it reduced to Jobs ("editing is all you need") but I'd argue Jony has the sparkle, the je ne sais quoi, the more than just functional
