You’ve probably seen hot-takes like “SEO is dead; nobody will click through once the AI answer appears.”
The conversation resurfaces on HN every time Google demos a new LLM feature.
I run a weekly “SEO Myth Busting” newsletter for founders and just published a deep dive on this claim.
Key findings (with sources & graphs in the article)
90 % of SaaS sign-ups in our sample still come from classic organic clicks (the SGE panel links back).
Google’s own ad-revenue dependence makes full zero-click AI answers unlikely
Traffic is shifting: generic content farms lose, trusted brands win.
That’s an opportunity for small, expert products.
Happy to answer technical questions in the thread.
