I've seen them referred to with both terms. At first I believe they were "thirst traps" where women would post pics of them with skimpy, revealing clothes and ask questions to get men to engage like, "My new see-through top, what do you think?" and at some point, it seems like men would just skip through these, realizing what they were trying to do.

Now, you see posts from women leaning up against say a Ferrari saying, "Thank you to all 2,000 men who helped buy this Porsche for me!" which is what I refer to now as "rage bait" where people flood the comments talking about how stupid the person is that they don't even know the difference between a Porsche and a Ferrari. And then you get all the other comments about "Your father must be so proud" comments. All the while, the account is making money by getting people to engage in her content that she purposefully posts to get people going in order to drive engagement.

So I think it started out as "thirst trap" and has since migrated to "rage bait" because the former wasn't working well enough.