The people who won the career game at top US universities in technical fields don't simply get there by making their plots fancier or using the right words in the abstract in otherwise trivial papers. The papers do make valuable contributions. Pursuing research for pure personal discovery is great, but if you don't tell others about it, why should they care? Most discoveries are not General Relativity or Evolution.
And there's also a component of "cope" in these lamentations. Oh, I'm a lone wolf genius, misunderstood by all, the contrarian who is rejected by the in-crowd yadda yadda because of career failure. It's a way to preserve ego. If only it wasn't for the social games, I'd be the next Einstein, my intentions are pure, while the establishment is rotten. It's a bit more nuanced than that. You have to do good work AND know how to present it and spread awareness about it. Both are needed.