If they did it only for purposes of market segmentation, they would have long ago made something that about the size of a point-n-shoot but that was as convenient for getting the photos up and out as a smartphone.
They haven't. That doesn't mean they have forced me into buying a fancier camera, and therefore getting more money. Instead they've pushed me into doing almost all my casual shooting with an (inferior) smartphone.
Besides, market segmentation is a good idea only as long as nobody else is going to disrupt your precious segments. If they will, then you might as well disrupt them yourself.
Established organizations have trouble thinking like that, though, because their ignorance of actual use combines with political desire to avoid change. Thus, Kodak.
