Creativity is an expression. It comes from the heart. Hard work isn't always the greatest vehicle for creativity. We just think it is. I've seen plenty of things that clearly took a lot of execution but fundamentally lack creativity, often becoming an exhibition in technical virtuosity.

Here's something you can try to prove it to yourself. Sit down and write a novel. It'll be like squeezing blood out of a rock unless your heart is ready to do it freely. You'll see that if you force yourself through hard work to do it, you'll just end up with something that people will laud as creative due to the execution but it'll lack everything about free-flowing creativity. Good programmers are lazy, so are good creatives, but now I'm just repeating myself.

It's a lot easier squeezing blood out of a heart, especially for the lazy.