If you take any high quality AI content and ask their creator what their workflow is, you'll quickly discover that the complexity and nuance required to actually create something high-quality and something that actually "fulfills your vision" is incredibly complex.
Whether you measure quality through social media metrics, reach, or artistic metrics, like novelty or nuance, high quality content and art requires a good amount of skill and effort, regardless of the tool.
Standard reading for context: https://archive.org/details/Bazin_Andre_The_Ontology_of_Phot...