* Real estate in high-traffic areas, especially in malls (do those still exist?) can be extremely expensive.
* With retail stores, shoplifting is the business's problem, after the switch to ecommerce, a lot of theft is shifted to being the customer's problem (porch pirates)
* Customer service staff in the store are likely more expensive than outsourcing call centers and now AI is well on the way to cutting out most of those jobs.
So while I doubt they completely overlooked the value of a physical presence, they probably calculated that it's an acceptable tradeoff.I think Apple does a really good job at blending their physical stores and their online business into a very seamless experience. Not many companies can operate at that level of excellence. Although I have many complaints about Apple's business practices, however, their retail stores and customer service experience are not among them.