Honestly who else would use it but Apple and Google (Android)?
There is no one else with enough market share for any automaker to even begin to think about. They already have what’s needed for those two so implementing a hypothetical standard only wastes time.
The other stuff that could use that interface (video game consoles, etc) don’t need to work while driving or be integrated in any special way. So the existing USB-C or HDMI video standards would be fine since they’d just use the car as a pseudo-TV screen and maybe Internet connection.