But HDR, it's a minefield of different display qualities, color spaces, standards. It's no wonder that nobody gets it right and everyone feels confused.
HDR on a display that has peak brightness of 2000 nits will look completely different than a display with 800 nits, and they both get to claim they are HDR.
We should have a standard equivalent to color spaces. Set, say, 2000 nits as 100% of HDR. Then a 2000 nit display gets to claim it's 100% HDR. A 800 nit display gets to claim 40% HDR, etc. A 2500 nit display could even use 125% HDR in it's marketing.
It's still not perfect - some displays (OLED) can only show peak brightness over a portion of the screen. But it would be an improvement.